Its mostly an article about genomes and mapping them and the privacy issues around them. What is this got to do with Xerox. Well actually it involves PARC which is building tech for this. Not so much Xerox. PARC is now a hired gun for R&DE os who knows what the end customer/company is now.
http://www.technologyreview.com/news/510901/the-bank-where-doctors-can-stash-your-genome/