Its a mini robot with an arduino like setup.  Apparently its going to be opensource too.  It sounds neat, but I have a feeling they are going to be pricey ($80 maybe).  I can buy allot of legos for that much

http://techcrunch.com/2013/06/05/mowayduino-are-mini-robots-designed-to-get-kids-kidults-playing-around-with-robotics/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29