So, I got one now, started looking around at how to get started with it. Sofar here are some sites that I found good information on:
http://www.instructables.com/id/ESP8266-ESP-12Standalone-Blynk-101/ -custom build, but works with Blynk and good starting point.
https://evothings.com/how-to-connect-your-phone-to-your-esp8266-module/ – nice blinky light demo one
https://learn.sparkfun.com/tutorials/esp8266-thing-development-board-hookup-guide/example-sketch-blink-with-blynk – blinky light demo with Blynk
http://www.blynk.cc/getting-started/ Of course need to know about blynk too.