Make a boosterPack for there systems and enter to win a contest (Free trip to CA, etc etc). Basically it looks like someone in TI sees the success of arduino and RPi’s and it trying to build up that with its offerings. At $5 a board, I support it. 🙂
http://www.ti.com/ww/en/launchpad/byob_head_contest.html?DCMP=launchpad&HQS=byob