Kodak and Xerox getting out of tradeshows

Mostly tradeshows for the High End of printing.  You know printers that do hundreds of pages a minute or books/posters.  What does this mean?  Well if you are keeping tabs on either company, you can see they seem to be backing out of the print industry overall.

http://www.democratandchronicle.com/article/20130208/BUSINESS/302080068/Kodak-Xerox-increasingly-saying-no-trade-shows